online marketplaces

Today’s retailers must be agile and adaptable in terms of how, where, where, and why they sell through multiple channels. Yes, you want people to visit your site, get a sense of your brand, and become loyal customers for life. After all, you’ve spent the majority of your time building a stunning website with an excellent user interface. If, on the other hand, your products aren’t showing up where the consumer wants to find them (Google, Amazon, mobile, etc.), your company isn’t even in the running for their market. Today’s commerce online marketplaces is multichannel, and the most popular retailers are those who quickly adapt the “sell anywhere, sell more” mindset.

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Boost sales across online marketplaces

One of the most significant marketing tactics your company can follow in 2021 to improve its bottom line is listing your goods on online marketplaces. These channels place you right in front of customers searching for goods and have their wallets out.

Selling on eBay, Amazon, and other marketplaces can be overwhelming for merchants who run their online stores. To be efficient, merchants must always follow a new way of thinking and even a different business model.

Here are seven ideas for raising the third-party marketplace exposure and sales and boosting your sales across the online marketplaces. Some of these are fundamental ideas, while others are novel possibilities.

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1. Optimization

Optimization of your product content is essential when it comes to selling your product online. Even if you sell a mass-market item, start with good product material. Make sure your headlines are optimized, that you have good short descriptions, that you have specifications, and that you have alternative images available. Your product UPCs and component numbers are correct. Make sure your data feed includes all of the appropriate fields for each marketplace. Check your pricing and shipping settings to make sure they’re right.

2. Excellent Customer Service

Customer Service
boost sales across online marketplaces

Customers are approached directly by the majority of the successful marketplaces. In that sense, they, not you, are in control of the customer relationship. The customer’s review and liking of the product indeed depend upon a brand’s customer service. Consider an example where one of your customers receives the wrong item or a damaged product. In that case, if your customer service does not help them, the customer will interpret two things. First, that the products delivered by the brand are not of good quality. Second, the customer service is horrible and is not interactive in terms of helping you. And the consequences are evident as sales in online marketplaces depend upon words of mouth. If a customer says such things about your brand, there’s no way the traffic to your website will increase. 

Maintaining a high customer rating is critical to your business’s success. Ascertain that you set and exceed shipping targets. No questions asked; follow the marketplace’s refund and exchange policies. If a customer contacts you, answer within hours, not days. For example, Amazon and eBay would not allow a delay in responding to a customer request. Throughout the weekend, keep an eye on your customer service emails. If you get an inquiry late on a Friday night and don’t answer until Monday morning, Amazon will consider you late and put you on hold.

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3. Advertising

HookLogic has launched a new advertisement network named Retail Search Exchange for Rakuten, Sears, TigerDirect, Newegg, and other lesser-known online marketplaces. This new network helps you to advertise particular items with an ad in the search results or on category pages, similar to a Google Product Listing Ad. It’s a pay-per-click model that connects your ad to your marketplace listing. The network offers analytics so you can track your ad spend return on investment.

This ad network appears to provide good opportunities to increase your product’s exposure and sales, based on the number of product listings. This ad network is also available inside leading retailers, including Target and Walmart, if your business is a food manufacturer. The most common example of rapid advertising being the visibility and promotion of your products under the “Featured Deals” section in the feeds of various social networking sites. 

4. Competitive Pricing of your products

In this case, the word competition has been used in the most positive sense. You will always have to make sure that your price is the lowest of all other online marketplaces, obviously keeping in view the purpose of business. But at the same time, it should at least be lower than the prices of some leading marketplaces like Amazon. Else the customers will never prefer your website over Amazon or any other such online marketplace. Prices in marketplaces have never been more fluctuating. You should expect rates to fluctuate during the day for virtually all mass-market goods. To get into Amazon’s “Buy Box,” make sure your price is the lowest or close to the lowest. Consider using price-monitoring software to do this. There are several choices, including ChannelAdvisor, Monsoon Commerce, WisePricer, Appeagle, 360pi, Channel IQ, etc. These tools help you to keep track of product prices on competitors’ websites as well as in marketplaces. Many would also allow for dynamic re-pricing based on your own rules.

5. Availability of Products

Availability of Products
boost sales across online marketplaces

If you sell goods on different platforms, make sure you’re keeping track of your inventory. This can be not easy. It usually necessitates the use of an inventory control system. Receiving orders that surpass your list and having to cancel those orders from different marketplaces is the last thing you want. Amazon, eBay, and other marketplaces frown on this and will penalize you as a result.

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6. Promotion

You can make a promotion on several marketplaces. Consider providing gift-giving specials during the holidays. You may also have free or fastest delivery. If the marketplace allows it, you might even consider giving gift wrapping for an additional charge or for free.

Conclusion of Online Marketplaces

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Rest assured, you’re offering goods that will appeal to the marketplace’s customers. Make sure the profit margins can cover the rates and delivery costs of those goods.

It might not be a good idea to list all of your goods in a marketplace, for example. Choose the ones that will be successful in the long run. Also, bear in mind that what sells well in your store might not sell well in the marketplace. Consider goods that are tailored to a particular market. On the other hand, you may want to support interests that aren’t like those you sell on the market. To distinguish your product, a tool like Retail Search Exchange, as mentioned above, may present it alongside competing offerings.


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