How to sell online courses from your own website

Selling online courses from your website can turn out to be a valuable venture, both professionally and financially. The demand for online learning continues to grow. Creating and selling your courses has become an interesting option for educators, experts, and entrepreneurs. In this blog, we will dive deep into the steps and strategies you need to take for productively selling online courses from your website. From designing your course content and website to marketing and managing your online business, we’ll cover all the basic points to help you understand what important steps are required to attain a successful journey in the world of online education. So, whether you’re a subject matter expert looking to share your valuable knowledge or an entrepreneur seeking a new revenue stream, read on to discover how to practically sell your online courses on your website.

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Why Create & Sell an Online Course?

Creating and selling online courses can be a profitable and beneficial venture for various reasons. Here are some of the key motivations for individuals and businesses to create and sell online courses that might motivate you to create and sell one:

Why Create & Sell an Online Course?
Why Create & Sell an Online Course?

Passion and Expertise

If you have expertise in a particular subject or field, creating an online course allows you to share your knowledge and passion with a global audience that showcases your talent and aura that draws other people towards you to understand your concept of knowledge and your way of explaining basic topics that you are thoroughly skilled in. It’s a way to teach and help others while doing what you love which is either way a win-win situation because of the progress that comes with the growth of sharing knowledge and grasping praises for your efforts in staying consistent while your audiences grow.

Income Generation

Online courses can provide a source of passive income. Once created, they can be sold repeatedly without putting in extra effort. If your course is well-received and you are consistent, determined, and focused you can easily generate a constant stream of additional revenue stream.


Online courses can reach a large and diverse audience, soaring your teaching efforts beyond what’s possible in traditional classrooms may provide you with a larger and more loyal audience that might look up to you whenever they want to learn something about the topic or the area you are skilled in. This scalability can result in higher earnings potential or additional revenue stream making it easier for you to stay consistent with your target audience.


Creating online courses allows you to work on your terms without any hassles. You can set your schedule, choose your teaching style, and decide on the course content based on your choice. This flexibility can be appealing to those who are seeking a work-life balance.

Educational Impact

Online courses can be a powerful way to educate and empower people. They can reach individuals who may not have access to traditional education, making knowledge more accessible to a global audience. This brings a lot of changes in society making it convenient for anyone to have access to knowledge irrespective of their situation.

Build Authority and Credibility

Developing and selling organic content online courses can establish you as an authority in your field. This can lead to speaking engagements, consulting opportunities, and more.

Diversify Income Streams

For businesses, selling online courses can diversify revenue streams. This can be especially important in uncertain economic times when traditional revenue sources may be less stable providing a sense of relief about revenue generation.

Market Research

Creating and selling courses can be a way to test the market and identify areas of demand for your expertise. It can help you understand what topics resonate with your audience and have capabilities for the growth of your course.

Personal Growth

The process of creating an online course can be a valuable learning experience as it might motivate you to have a growth mindset. It can challenge you to organize and present your knowledge effectively, improve your communication skills, and adapt to evolving technology.

Content Marketing

For businesses, offering free courses as part of a content marketing strategy can attract and engage potential customers. It can be a way to build a loyal audience and nurture relationships with your target market.

It’s worth noting that while there are many benefits of creating and selling online courses, it does not come without challenges. Success often depends upon the quality of your content, your marketing efforts, competition, ideal customer, social media marketing, monthly revenue, target market, online course idea, online content, target customer, and other factors and most importantly staying updated with the latest trends in online education and technology is essential to remain competitive in this field.

Is selling online courses profitable?

Selling online courses can be profitable, but success in this field depends on various factors such as the demand for the course topic, the quality of the content, effective marketing strategies, and the competitiveness of the market. Here are some key points to consider:

Is selling online courses profitable?
Is selling online courses profitable?

Market demand

Study, research and validate the market demand for your course topic to be successful online. Research the target audience, identify their necessities, and create a course that addresses their needs. This will ensure your profitable online growth in the sales funnel.

Quality content

Offer valuable and high-quality content that provides real value to your target audience. Engaging and informative content such as publishing on blogs or publishing content for marketing of courses can help you build a wider range of income and a strong reputation and encourage word-of-mouth referrals as an online course creator.

Effective marketing

Try to implement a comprehensive marketing strategy to promote your course to be successful online. Utilize various online social media channels, such as social media platforms, email marketing, SEO, paid advertising, video content, blog posts, and email marketing to reach your target audience (prospective students) effectively.

Competitive Pricing

Set a competitive price for your online course which might allow you to draw in your potential customers. Consider the value you are providing and the prices of similar courses in the market. Pricing too high or too low can impact your profitability and growth in prospective customers and potential customers.

Engaging learning experience

Create an engaging and interactive learning experience for your students and target audience. Use multimedia elements, quizzes, assignments, video lessons, and discussion forums (discussion boards) to enhance the learning process and increase student satisfaction.

Build a community

Foster a community around your course to encourage engagement and retention. Encourage discussions, promote affiliate programs, and membership sites, host live Q&A sessions, and provide ongoing support to your students.

Continuous improvement

Collect customer feedback from your students and use it to improve your course content and delivery on the online course platform. Keep updating your course to stay relevant and competitive with the customer expectations in the market.

Remember that the online education market is competitive, so it’s essential to differentiate your course by offering unique value propositions and ensuring a positive learning experience for your students. With the right approach, expertise, powerful marketing tools, analytics tools, and dedication, selling online courses can be a profitable venture.

How to create an online course?

How to create an online course?
How to create an online course?

In this digital generation, online courses have become a popular way to share knowledge, generate income, and reach a global audience. Whether you’re an expert in a particular field or have a genuine passion or drive for teaching, creating your online course can turn out to be a fulfilling and profitable venture for you. This blog will walk you through the essential steps to create your online course successfully.

Define Your Course’s Purpose and Target Audience

Before you dive into creating your course, it’s necessary to determine its purpose and identify your target audience. Ask yourself:

  • What problem or need will your course address?
  • Who is your ideal student?
  • What is their level of expertise, background, and motivation?
  • What are your learning objectives?
  • What should students be able to do after completing your course?

Having a clear understanding of these aspects will guide your content creation and marketing efforts.

Choose Your Course Topic and Niche

Select a topic that you’re passionate about and knowledgeable in. Make sure it’s a niche that has demand and fits within your expertise. Research your competition thoroughly to see what’s already available and identify gaps or areas where you can provide a unique perspective or value to bridge the gaps between the prospective customers and target audience.

Plan Your Course Content

Effective online courses are structured and organized. Create an outline for your course, breaking it into modules or sections. Each module should cover a specific aspect of the topic, and lessons should build upon one another logically. Outline your course materials, including video lectures or video courses, written content, quizzes, assignments, and any additional courses.

Create High-Quality Content

The core of your online course is the content. To create engaging and informative content:

  •  Video Content:
    Invest in a good-quality camera and microphone.
    Plan your script or talking points.
    Edit your videos for clarity and professionalism.
  •  Written Content:
    Develop clear and concise written materials.
    Use visuals, diagrams, and images to enhance understanding.
  • Assessments:
    Design quizzes, assignments, and exams to evaluate student comprehension.

Choose a Learning Management System (LMS)

You’ll need an online platform to host and deliver your course content in the online course market. Some popular LMS options include Teachable, Udemy, and Coursera. Choose one that aligns with your course goals and provides the features you need, such as user-friendly design, e-commerce integration, and marketing tools.

Build Your Course Website

If you want more control and branding, consider building your course website. Platforms like WordPress and Wix allow you to create a professional-looking website and integrate LMS plugins for course delivery.

Price Your Course

Determine the pricing strategy for your online course based on the competition in the market. Certain factors to consider include your target audience’s willingness to pay, the value you offer, and your competition. You can offer free courses, one-time payments, subscriptions, or tiered pricing models.

Create Marketing Materials

To attract students to your course, develop a marketing strategy. Create a compelling sales page with persuasive copy and engaging visuals. Utilize various marketing channels, such as social media, email marketing, and content marketing, to promote your course.

Launch and Promote Your Course

Once your course is ready, it’s time to launch it to the public. Announce the launch date, and consider offering early bird discounts, coupon codes, or bonuses to incentivize early enrollment. Use social proof, such as testimonials or reviews, to build trust with potential students.

Engage with Your Students

Engagement is key to the success of your course. Be available to answer questions, provide feedback, and foster a sense of community among your students that leads to the progression of your course. Encourage discussions and interaction in your course’s online forums or groups.

Collect Feedback and Iterate

After your course is live, gather feedback from your students. Use this feedback to improve your course and make necessary updates. Continuous improvement can lead to higher satisfaction and more successful courses in the future and for you.

Creating your online course is a rewarding endeavor that requires careful planning and execution. By following these steps you can easily create a successful online course and establish yourself as an expert in your field while sharing your knowledge with a global audience.

How to sell your online course?

How to sell your online course?
How to sell your online course?

Selling your online course involves several key steps to attract potential students, build trust, and generate sales. But we will describe each step properly to guide you on how to sell your online course:

Create a High-Quality Course
You should first focus on developing a valuable, well-structured course that addresses a specific problem or offers a solution. Make sure your content is engaging, up-to-date, and provides a clear learning path.

Identify Your Target Audience
After creating a high-quality course, define your ideal students and understand their needs and preferences. Knowing your target audience will help you tailor your marketing efforts and content to resonate with them.

Choose the Right E-Learning Platform
Select a reliable platform to host your online course. There are many popular options including Teachable, Udemy, Coursera, and self-hosting solutions like WordPress with LMS plugins.

Set an Appropriate Price
Thoroughly, research the market to determine a competitive price for your course. Consider your course’s content, your expertise, and what your target audience is willing to pay properly.

Create Compelling Course Materials
Invest your time in creating high-quality course content, which may include video lectures, written materials, quizzes, assignments, and interactive elements. Ensure that your course is engaging and informative so that you can grow in the minimum amount of time.

Optimize Your Sales Page
Design a persuasive sales page that highlights the benefits of your course, and includes a compelling title, a captivating course description, and testimonials if possible. Use multimedia elements to make it visually appealing.

Leverage Email Marketing
Build an email list of your potential customers and send them newsletters, free resources, and information about your course. Engage with your email subscribers to keep them interested in your course.

Content Marketing
Create relevant and valuable blog posts, videos, or webinars related to your course topic. This helps you establish authority and draw potential students to your course easily.

Social Media Promotion
Use social media platforms to share information about your course, engage with your audience, and run targeted ad campaigns if you can afford them.

Search Engine Optimization (SEO)
Optimize your course and sales page for search engines to increase visibility and attract organic traffic which might help you in the long run.

Affiliate Marketing
Consider partnering with affiliates who can promote your course in exchange for a commission on sales. Affiliate programs can help expand your reach for the better.

Webinars and Workshops
Host live webinars or workshops related to your course topic. This can help you connect with potential students and build their trust in a short period.

Offer Discounts and Promotions
Create limited-time offers, discounts, or bundle deals to entice prospective students to enroll in your course.

Engage with Your Audience
Be active in forums, social media groups, and online communities related to your course topic. Answer questions, provide value, and subtly promote your course when appropriate.

Collect and Showcase Testimonials
Encourage satisfied students to leave reviews and testimonials so that you can display them on your sales page. Positive feedback builds trust and credibility among the customers.

Customer Support
Offer excellent customer support to address any queries or issues that potential students may have. Responsive and helpful support can lead to more sales and positive reviews.

Analyze and Refine
Continuously monitor your sales and marketing efforts. Analyze data to understand what’s working and what’s not. Make adjustments and improvements as needed.

Remember that selling an online course can take time, effort, and persistence. Be patient and willing to adapt your strategies as you learn more about your target audience and the market over time. Most importantly building a solid reputation for delivering high-quality content and providing value to students will contribute to your long-term success.

Where can you Sell your Online Course?

Where can you Sell your Online Course?
Where can you Sell your Online Course?

Selling an online course can be a profitable venture if you target the right audience and use effective marketing strategies. Here are some popular platforms and methods for selling your online course:

Your Website

If you have a website, particularly a WordPress site, you have the option to install a WordPress LMS plugin and host your online course yourself.

LMS plug-ins are that they are feature-rich and offer support for a variety of add-ons to customize your course. However, the potential difficulty in calculating the final cost or deviation is caused by various additional features. This option necessitates a certain level of technological proficiency.

Course Marketplace

Course marketplaces such as Udemy and Skillshare allow users to upload and sell their courses on their platforms.

Your course will receive high visibility without any marketing effort required on your part. However, course marketplaces may take a significant portion of your income (up to 67% on Udemy). There is no opportunity to showcase your brand or obtain contact information from your students.

Online Course Platforms

Kajabi and LearnWorlds are popular course platforms that allow you to create, sell, and market your course all from one dedicated platform, through your own branded website.

Some of the benefits include the option to integrate with third-party tools for added functionality, the ability to promote your brand with white labeling and connect with your audience through built-in communities, and the ability to track your academy’s performance with analytics. However, a certain level of technical proficiency is necessary. Many platforms prioritize marketing and lack educational features.

Why selling online courses on your website is better?

Why selling online courses on your website is better?
Why selling online courses on your website is better?

Selling online courses on your website can offer several advantages over using third-party platforms or marketplaces. Here are some reasons why it can be a better choice:

Greater Control

When you sell courses on your website, you have full control over the design, branding, and user experience. You can create a website that reflects your brand and vision, making it a more personalized and engaging experience for your students.

Higher Profit Margins

Most third-party platforms charge fees for hosting and selling courses on their platform, which can reduce your profits. When you sell on your website, you keep a larger share of the revenue with yourself.

Direct Customer Relationships

Selling on your website allows you to build direct relationships with your customers. You can collect their contact information, send them targeted marketing materials, and offer personalized support, creating a stronger bond with your audience.


You have the freedom to customize your course structure, pricing, and marketing strategies to fit your specific business goals. You’re not limited by the restrictions or policies of a third-party platform.


You can experiment with different marketing techniques, pricing models, and sales strategies to find what works best for your courses. You’re not confined to the rules and regulations of a third-party platform.

Data Ownership

When you sell on your website, you own and control the data collected from your customers. This data can be invaluable for improving your courses and marketing efforts.

Brand Building

Selling on your website allows you to strengthen your brand identity. It reinforces your authority and expertise in your niche, which can lead to more long-term success.

No Competition

On third-party platforms, your courses may be competing with many others. On your website, your courses are the primary focus, reducing the competition and increasing the likelihood of sales.

Long-Term Stability

Relying solely on third-party platforms can be risky, as they may change their policies, and algorithms, or even shut down. Owning your website gives you more stability and control over your business’s future.

Scaling Opportunities

As your business grows, you can scale it more effectively on your website. You can add more courses, products, or services without worrying about platform restrictions.

Despite these advantages, it’s important to note that selling on your website also comes with challenges, such as the need for technical expertise, marketing skills, and the responsibility of managing all aspects of your online course business. It’s a decision that should be made after careful consideration of your specific goals and resources. Some instructors choose to use a hybrid approach, selling on their website while also using third-party platforms to reach a wider audience.

Pricing your online course

Pricing your online course
Pricing your online course

The price of an online course can vary widely depending on several factors. Here are some of the key factors that can influence the pricing of an online course:

Course Content and Complexity

The more comprehensive and specialized the content, the higher the price is likely to be. Courses that offer in-depth knowledge or skills in a specific area tend to command higher prices.

Course Duration

Longer courses with more hours of content often have higher price tags. Shorter courses or micro-courses can be priced lower accordingly.

Instructor Expertise

Courses taught by renowned experts or industry leaders may be priced higher than those taught by less well-known instructors.

Production Quality

High-quality production, including professional video, graphics, and interactive elements, can contribute to a higher price.

Course Format

The way you deliver the course can affect pricing. Live, interactive sessions or personalized coaching may be priced higher than self-paced, pre-recorded content.

Student Support

If you are providing courses that offer additional support, such as Q&A sessions, forums, or one-on-one coaching, can be priced higher.

Platform and Branding

If you are hosting courses on well-established platforms or with strong branding may have premium pricing.

Market Demand

Courses in high-demand fields or with unique offerings may be priced higher due to market conditions.


Prices may be influenced by what similar courses in the same niche are charging. In a competitive market, pricing can be more competitive.

Bundle or Subscription Models

Some courses are offered as part of bundles or subscriptions, which can affect the overall cost and value.

You need to conduct market research to understand the pricing landscape for your specific niche and target audience. Pricing can range from free courses, which are often used for lead generation, to hundreds or even thousands of dollars for high-value, specialized courses.

Ultimately, the right pricing strategy depends on your course’s unique value proposition, target audience, and business goals. It’s a good idea to test different price points and gather feedback from early students to find the optimal pricing for your online course.

Why choose WordPress?

Why choose WordPress?
Why choose WordPress?

WordPress is a popular content management system (CMS) and website-building platform. It is highly flexible and customizable. You can use it to build a wide range of websites, from blogs and simple personal websites to complex e-commerce stores and corporate websites. It offers numerous themes and plugins to extend its functionality and design options.

WordPress is open-source software, which means it is free to use and has a large and active community of developers and users. This community constantly works to improve and update the platform, providing support and regular updates.

WordPress is built with SEO (Search Engine Optimization) in mind. It provides tools and plugins to help optimize your website for search engines. WordPress offers a vast library of plugins and extensions that can add functionality to your website. You can find plugins for social media integration, e-commerce, contact forms, security, and more. This extensibility allows you to tailor your website to your specific needs.

Many WordPress themes are designed to be mobile-responsive, ensuring that your website looks and functions well on various devices, including smartphones and tablets. While no platform is entirely immune to security issues, WordPress has a strong focus on security.

Final Thoughts

Selling online courses on your website offers many advantages, but it also requires you to be careful while planning technical proficiency, and a solid marketing strategy. If you’re willing to invest the time and effort into these aspects, it can be a profitable and rewarding endeavor that allows you to build your brand and connect directly with your audience.

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